Imagine walking into a real store and being warmly greeted by someone who is really excited about what they are selling. And I mean every item they sell. They give you space, but would be thrilled to guide you through offering concrete reasons why a certain product may be right for you. You’re in a place where the shopkeeper wants you to be really happy with your purchase simply because of his or her own passion.
Now, flash to a key board and a mouse. In just a few clicks you’ve entered that store. Take a look around. Each one of those products is something the shopkeeper loves and wants you to know about. It is something that works for them. You’re not getting a hodgepodge of unknown consumer reviews to help you make your decision. Instead, you’re getting the expertise of someone who lives and breathes what’s in their store.
Take Sharon Stiteler, a really fun and quirky bird lover. In fact, since she was 7 years old, she has surrounded her life with all things bird. She is clearly someone who would know what kind of bird feeder to use. Now, thanks to Open Sky, you can find the perfect birdhouse for you. That’s cool!
Now meet Kenny Point. He’s a completely obsessed gardening enthusiast with a pretty amazing garden on his own property. I met Kenny and he’s one of those people you just want to be near. He’s jovial, sincere and he oozes knowledge. He recommends products that, along with results, will hopefully bring you the same joy they bring him.
These shopkeepers are part of the Open Sky project, a brand new concept that just might change the shopping world as we know it. It adds a whole new category to online shopping, reminds us of the way people used to shop a long time ago. It is equal parts Mayberry, early 20th century lower east side and artist colony. It’s real people connecting human to human.
These are the shops at Open Sky and Cooking With Friends (http://cookingwithfriendsclub.theopenskyproject.com/) has just become one of them. We are really happy to be part of it, pioneers in a new venture.